Branding and brand for Great British Railways unveiled | EUROtoday

The authorities has unveiled its branding for Great British Railways (GBR), marking a step ahead in plans to nationalise the railways.

In the previous yr, the federal government has taken three rail franchises again into public management, one thing Labour promised in its manifesto.

The new livery and branding makes use of a pink, white and blue color scheme to reflect the Union Flag and might be used on GBR trains, at stations and on its web site and app.

While the Budget included plans to freeze rail fares subsequent yr, the federal government has beforehand mentioned it can not assure prospects will see decrease costs underneath renationalisation.

The rollout of the design, which was created in-house, is predicted to happen progressively, with passengers starting to see the trains throughout the nationwide community from subsequent spring.

Through December, the design might be displayed at stations, together with London Bridge, Birmingham New Street, Glasgow Central, Leeds City, and Manchester Piccadilly.

The Railways Bill, which is able to permit for the creation of GBR, is presently making its manner by means of the House of Commons.

The authorities has mentioned it’s renationalising the railways so it’s “owned by the public, delivering for the public, not for private shareholders”.

The rollout of GBR may even embrace an app, which is able to let prospects examine prepare occasions and e-book trains with out reserving charges. Disabled passengers may even be capable to use the app to e-book help.

Seven prepare operators are already in public fingers, accounting for a few third of journeys, with the franchises being acquired as their contracts have expired.

Franchises which have been nationalised prior to now yr embrace Greater Anglia, South Western Railway, and c2c, with extra anticipated to observe in 2026.

The GBR brand is the distinctive double-arrow brand presently utilized by National Rail, which takes care of Britain’s rail infrastructure, and was created within the Sixties as the brand of British Rail – the state-owned firm which beforehand operated Britain’s railways.

Transport Secretary Heidi Alexander mentioned that the brand new design “isn’t just a paint job”, and that it represents “a new railway, casting off the frustrations of the past and focused entirely on delivering a proper public service for passengers”.

Jacqueline Starr, government chair and chief government of Rail Delivery Group – a set of Britain’s prepare operators – welcomed the federal government’s dedication to enhancing companies for purchasers.

“We will continue to work closely with industry partners to support a smooth transition to Great British Railways,” she mentioned.