Baffled and offended prospects have bemoaned the sight of Easter eggs on UK main grocery store cabinets – after we nonetheless haven’t reached New Year’s Eve. On Christmas Eve the Express revealed how shocked consumers reacted furiously after recognizing Easter eggs in Poundland on St Stephens Street, Norwich, 103 days early – alongside Christmas inventory together with reindeer and crackers.
Easter Sunday will fall on April 5 subsequent yr, simply over three months away – prompting raging prospects to slam the untimely inventory for example of “brazen consumerism”. Now Iceland on Dudley Street in Sedgley, West Midlands, is at present flogging a variety of chocolate eggs from Maltesers to Dairy Milk and KitKat ranging in worth from £1.50.
Meanwhile Morrisons in Solihull was seen promoting tonnes of Easter eggs nearly 100 days earlier than Easter Sunday, with some prospects calling the show “absolutely criminal.”
Sue Rose, 71, mentioned after seeing the Poundland eggs: “I think it’s ridiculous and spoils it for children, especially because it makes it less special if they are available this soon.
“I imply, Christmas hasn’t even gone but, and it ruins the magic. It is not prefer it was within the metropolis [at] this time of yr and outlets doing issues like this to get cash is a part of the issue.”
Simon Dade, 69, added: “It’s method too early, it is like promoting Christmas bushes in spring. I do not have a good time Easter and I do know it is vital to some individuals, however I do not perceive why they must be on cabinets now.”
Frank Holligan, 55, also denounced it as “brazen consumerism” and Michelle Holligan, 52, said it was “simply foolish”.
Social media users also shared photos of Poundland branches elsewhere in the country similarly stocked with Easter eggs and chocolate bunnies.
Another customer moaned: “I detest this. Sick to loss of life of commercialism ruining our celebrations with their overt promotions, which destroy any type of sacredness hooked up to the occasions.”
One person said: “Ridiculous, no,no,no…too early,” while another added: “Aw give us a break!!!”
Another displeased customer said: “Wtf its not even been the brand new yr but, go away.”
Supermarkets including Morrisons, Tesco and Asda similarly riled shoppers up last year when Easter chocolates including Creme eggs and mini eggs went on sale before the new year.
When pressed on why the Easter stock is on the shelves so early, a spokesperson for Poundland said: “Some shops have began to offer a sneak peek into what’s coming in 2026, however they’re additionally nonetheless stocked filled with Christmas goodies too.
“To be honest, it’s never too early for a Creme Egg.”
https://www.express.co.uk/news/uk/2151667/easter-eggs-spotted-morrisons