The bull, by the horns: The bullfight is printed in Baeza | Culture | EUROtoday

The numbers are dizzying: 89,000 murals for facades, 500,000 for store home windows, 4 million small format posters, lots of of 1000’s of entries and 1,300,000 hand-on applications Today’s run throughout 2025 in 429 bullrings, to which we should add banners for streetlights, marquees, vinyl, promoting pictures of the bullfighters, calendars, books, magazines…

Practically all of all the things that’s printed on the planet of bullfighting in Spain, France and Portugal is made by the corporate Grupo M&T Impresiones, primarily based within the Jaén city of Baeza, and which has 20 employees through the bullfighting season.

“We bought white paper and stained it,” says Manuel Torres, who at simply turned 82 years previous nonetheless supervises the every day work of the challenge that he created again in 1980 and that right now is within the arms of his kids, María and Manuel.

On October 1, the businessman was awarded one of many Jaén, inside paradise awards, awarded by the Provincial Council “for being a reference in design and printing in the bullfighting sector and a leading figure in the promotion and defense of bullfighting in our province.”

During 2025, it developed 1,300,000 hand applications on ‘right now’s bullfight’ for 429 bullrings

Manuel Torres is an undoubted bullfighting mannequin; His firm offers companies to all first-class locations, except for Pamplona and Seville; to the overwhelming majority of second and third positions, and to a big checklist of shoppers in France and Portugal. At his age, Torres continues to journey to the totally different gala’s – he says that in 2025 he has seen 64 bullfights – and controls the design of the works that come out of his firm.

Certainly, the M&T Printers Group is a bullfighting monopoly that the businessman from Jaén justifies “in the formality, seriousness and speed of an initiative created to never fail those who demand our services.”

He says that he has been a follower of bulls since his childhood, influenced by his mom’s pastime; “And from a very young age I was very curious about posters, drawings, texts…, so while my friends collected football cards, I liked old posters.”

It all began in 1974. On August 17, a bullfight was held in Baeza during which Antonio José Galán, Niño de la Capea and Paco Bautista had been introduced. And Torres had the concept of ​​making and photocopying a handwritten typewritten program with the biographies of the bullfighters, titled Today’s run. And, as he confesses, “that had a huge impact.”

The success of that rudimentary program was the seed of the printing challenge that he would launch with a accomplice in 1980; By then, Torres was already an official of the Ministry of Tourism, and he mixed his career and pastime till the signage claimed all his power because the clientele and the curiosity of bullfighting businessmen in new designs and codecs elevated.

Manuel Torres’ supply quickly caught on within the sector, and after demonstrating his effectivity in smaller positions, in 1989 he signed a agency contract with the Las Ventas firm, which was one of the best assure for the expansion of his challenge.

Since then, all of the bullfighting paper distributed within the Madrid bullring is made in Baeza; even the sheet with the drawing of the bulls and the teams for every celebration, though that’s printed within the capital for causes of time. “We are very recognized in the bullfighting sector,” says Manuel Torres; “We try to be professional, convey confidence and go beyond the mere printing of paper.”

The businessman explains that they provide unique designs and texts to shoppers who shouldn’t have a specialised division, and so they even search the mandatory promoting to cut back the price of the applications for every celebration.

And he says he’s very happy with the newest work that has come out of his workshops, a fee from Plaza 1, the supervisor of Las Ventas, titled Eterno 12, a two-volume case ―Antoñete in reminiscence y Morante in historical past― which accumulate in 250 pictures what occurred in Madrid on October 12 on the tribute competition to Antoñete and the farewell to Morante’s bullfighting, which he left on his shoulders by way of the Puerta Grande.

At her aspect, her daughter María expresses her shock on the surprising and early rise of the work associated to the primary gala’s of 2026 – Olivencia, Illescas, Fallas… – and hopes that the conversations she has with the brand new businessman of La Maestranza, José María Garzón – very happy, in response to her, with the companies offered within the different locations she runs – will bear fruit, in order that the signage Sevillian can also be printed in Baeza, dependent till now on a neighborhood printing press near the Pagés firm.