Tom Brady has etched his identify in historical past as one of many NFL’s best quarterbacks, boasting seven Super Bowl victories — six throughout his legendary run with the New England Patriots and one with the Tampa Bay Buccaneers — and incomes MVP in 5 of these championship video games.
While he could now not be calling performs from a huddle, the retired athlete has pivoted these management expertise to dozens of firms and organizations.
This week, he introduced his newest enterprise as “chief wellness officer” at a digital well being firm specializing in GLP-1 medicines, which have turn out to be wildly standard for weight reduction.
Brady’s nonetheless competing, it appears – he is simply doing it within the free market or from the proprietor’s field of his sports activities groups. And that drive has paid off with the previous athlete believed to be price an estimated $530 million, in line with Forbes.
From weight-loss jabs to used automobiles and a British soccer workforce, right here’s how Brady, 48, has solid a large internet on the subject of constructing a enterprise empire.
Viva Las Vegas
Even if he is not throwing landing passes anymore, Brady has remained near the sports activities world, with funding and possession stakes in a number of groups throughout quite a few skilled leagues, quite a few that are primarily based in Sin City.
Brady is a minority proprietor in each the Las Vegas Raiders NFL workforce and the Las Vegas Aces WNBA workforce. He reportedly took an interest within the Aces after attending a recreation in 2022, and contacted the workforce’s proprietor, Mark Davis, to debate investing.
“I think [Brady] was just really impressed with how far women’s basketball has come,” Davis informed The Athletic in 2023. “And he was also impressed by the excitement and the enthusiasm of the crowd in Las Vegas.” How a lot Brady paid to turn out to be minority proprietor and his complete stake within the workforce are undisclosed.
Davis additionally owns the Raiders, and reached a take care of Brady in 2023 that might make him a minority proprietor in that workforce as properly, The Athletic reported. Brady controls a 5 p.c stake within the workforce after paying an undisclosed determine.
Brady has his palms on yet another skilled sports activities outfit in Las Vegas – a serious league pickleball workforce. In 2022, Brady based the Las Vegas Night Owls after he picked up the game, and have become satisfied of its funding potential, in line with CNBC. Pickleball has been named America’s quickest rising sport 4 years in a row, in line with a 2025 Sports & Fitness Industry examine.
The following 12 months, Brady turned a minority proprietor within the English soccer workforce Birmingham City, buying a 3.3 p.c stake for an undisclosed quantity. Despite a middling efficiency this 12 months, they’re doing higher than in Brady’s first 12 months, when the workforce was relegated to League One for a season.
Birmingham followers had been typically receptive to Brady’s involvement with the workforce with one telling ESPN that the “investment from the U.S. guys is making a massive difference to the club,” noting that supporters had been constantly filling the stands even for unimportant video games.
“You can see from today that it’s a lower-league cup game and everybody is still turning up,” the supporter said.
Brady, anticipating some skepticism of an American football player inserting himself into an English soccer team, admitted that he had “loads to be taught” concerning the sport and the group.
“So here is the deal, I’m formally approaching board at Birmingham City Football Club,” Brady told ESPN in 2023. “And possibly you are asking what are you aware about English soccer, Tom? Well let’s simply say I’ve received loads to be taught. But I do know a number of issues about profitable, and I feel they might translate fairly properly.”
He added that he likes “being the underdog,” and saw Birmingham as an opportunity to back one. “The highway’s been lengthy for Birmingham, however these followers have by no means stopped believing,” he said.
Brady joined a host of American celebrities investing in English teams — including actors Ryan Reynolds, Rob McElhenney, Michael B. Jordan, Will Ferrell, and NBA legend LeBron James. It’s unclear if Brady’s investment in the team has made or lost him money, and there’s been no indication that he’s sold any stakes in the team.
Fashion, fitness – and a bad bet on crypto
Brady — no stranger to bold sartorial choices while married to ex-wife, supermodel Gisele Bundchen — has also backed several fashion brands.
His sportswear brand, Brady Brand Clothing, was launched in 2022 with the co-founder Jens Grede saying at the time it had the potential to challenge Adidas or Nike. After a decade in business, it merged in 2024 with NOBULL, another men’s sportswear company owned by billionaire Mike Repole, co-founder of VitaminWater and BodyArmor. Brady became a major shareholder in the newly-merged company, Forbes reported. The terms of the merger were not disclosed, according to CNBC.
Also under the NOBULL umbrella is TB12, a health lifestyle brand, focused on nutrition and wellness, that Brady co-founded with his longtime friend and coach Alex Guerrero in 2013. The company sells plant-based protein powders and electrolyte supplements.
The former NFL player has leaned into the booming $1.8 trillion U.S. wellness industry and this month announced that he would become “Chief Wellness Officer” for eMed Population Health. The digital health and wellness company has moved into the increasingly-popular GLP-1 space, providing its customers with diabetes and weight-loss drugs Wegovy and Zepbound. The terms of Brady’s new position at eMed have not been made public.
Announcing his new role, Brady said eMed’s focus is “improving population health at a scale by delivering best-in-class GLP-1 care to workforce populations.” He called the drugs “game-changing” if paired with clinical guidance.
But Brady has also had some misses.At the height of the NFT craze in 2021, he co-founded Autograph, an NFT and digital collectibles platform that boasted partnerships with athletes like Tiger Woods, Wayne Gretzky, Tony Hawk, and Simone Biles, according to Icon Outlook.
After the NFT market collapsed in mid-2022, Autograph pivoted to offering experiences, like watch parties for major sporting events and an exclusive party at the end of the 2022-2023 football season featuring an appearance by Brady, according to Fox Business. The company announced a merger with digital fitness company Future in 2025, according to Tech Crunch. The terms of the merger were not disclosed.
Brady also purchased a 50 percent stake in the San Francisco-based sports card retailer CardVault last year, after which the company changed its name to CardVault by Tom Brady.
From sports to screen star
In 2022, Brady retired for the first time, leaving the Tampa Bay Buccaneers after a Super Bowl victory and presumably ending his NFL career. He immediately signed a 10-year, $375 million deal with Fox Sports to commentate on NFL games. His contract with Fox Sports is the largest in sportscasting history, according to Forbes.
But then he made a U-turn -and famously “un-retired” 40 days later for one last season with the Buccaneers.
He finally debuted on Fox Sports in 2024, and has been a fixture on the network since, albeit with some serious restrictions.
Due to his ownership stake in the Las Vegas Raiders, Brady cannot enter other teams’ facilities, view their practices, or attend Fox production meetings, which typically include discussions with coaches and players before games, according to The Athletic. He’s also barred from anything other than “strictly social communication” with any members of different NFL groups.
Under his massive contract, Brady has become Fox Sports’ lead NFL game analyst, meaning he calls games alongside fellow sportscaster Kevin Burkhardt. In addition to calling games, Brady also works as a sideline reporter and a brand ambassador for Fox Sports.
Brady is also developing projects behind the camera. In 2020, he launched 199 Productions, named after him being the 199th pick in the 2000 NFL draft.
The company develops documentaries, films, and TV shows with a focus on sports and entertainment, Deadline reports. 199 Productions is a privately-held company, so information on its valuation is not public.
So far there has been the Brady-centric “80 for Brady” documentary, and series “Man in the Arena: Tom Brady,” which won a Sports Emmy in 2022 in the Outstanding Documentary Series category. 199 Productions also produced Netflix’s “The Greatest Roast of All Time: Tom Brady,” which received a Primetime Emmy nomination in 2024 for Outstanding Variety Special (Live).
Brady the salesman
As one of the most recognizable faces in America, Brady has cashed in, establishing lucrative deals with major U.S. brands.
In 2021, Brady became a brand ambassador for Hertz rental cars to help promote its electric car plug for an undisclosed amount. The former footballer appeared in a number of commercials for its “Hertz, Let’s Go!” campaign, according to Business Observer.
He partnered with Hertz once more in 2025 in a brand new deal to star in adverts selling Hertz’s used automotive gross sales, in line with Business Observer.
“Tom Brady might be collecting jobs like he collected championship rings, but he’s proving to be a genuine MVP in the used car game,” Jeff Adams, Executive Vice President of Hertz Car Sales stated.
Like quite a few celebrities, Brady additionally appeared to land an enormous deal in 2021 – $30 million in inventory – to advertise crypto change FTX, showing in TV adverts and at a convention for the tech firm.
But it turned out to be a serious dud. FTX filed for chapter in November 2022 and former CEO Sam Bankman-Fried, was despatched to federal jail for fraud. According to the New York Times, the $30 million that Brady acquired as cost is now nugatory.
https://www.independent.co.uk/news/world/americas/tom-brady-business-empire-weight-loss-soccer-b2900760.html