The musical sponsorship increase, that is how singers grew to become billionaire brand showcases: "You can ignore an ad, but not a song" | EUROtoday

The buoyant enterprise of music sponsorship now seems instantly at sport and strikes billions all over the world. The key’s emotion: “Never before have brands invested so much money in music” Read
https://www.elmundo.es/cultura/musica/2026/01/26/69736c0d21efa0ae228b457f.html