HAShe day after the 2017 presidential election, received by a younger 39-year-old prodigy, unknown to the French three years earlier, these near him congratulated themselves as follows: “We launched Emmanuel Macron as a product. » The publicist from the Jesus and Gabriel agency, Adrien Taquet, proposed to the future candidate a name for his movement (En marche!, like the boss’s initials) and a logo. For the website, he was inspired by the American brand Apple: a neutral interface, “product-centric”. Judging that the events had failed, Mr. Macron proposed a renewed political provide: a “citizen movement”open to civil society, primarily based on overcoming the right-left divide. On the day of the launch of his motion, April 6, 2016 in Amiens, he didn’t wish to line up a bunch of elected officers beneath the harness, in an effort to break with the codes of political conferences.
Ten years later, Gabriel Attal, who goals of succeeding him on the Elysée, is impressed in a disturbing manner by the identical advertising recipes. At a time when politics is affected by nice discredit, additional accentuated by the failed dissolution of 2024, the secretary common of Renaissance, who just isn’t but formally a presidential candidate however is actively getting ready, organized, Tuesday night, on the Palais Brongniart, a “Night of the New Republic” (the longer term identify of his occasion) across the “civil society”with nice assist “new things” claimed: the occasion, co-hosted by a synthetic intelligence (AI), referred to as “Night”, befell till midnight; and the themes of the spherical tables, bringing collectively social companions (Medef, CFDT), enterprise leaders, intellectuals and politicians, have been supposed to be disruptive: “Do we’ve to explode every thing to rebuild France? »
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