Sales of French cosmetics plunge within the United States, penalized by customs taxes | EUROtoday

Cold spell on the export of French perfumes and cosmetics. For the primary time in twenty years, exports of French bottles, tubes of lotions and make-up declined in 2025. After three years of sturdy progress, gross sales overseas of manufacturing from the French factories of L’Oréal, Clarins and different Chanel fell barely by 0.1%, to 22.4 billion euros.

Despite this poor efficiency, the French magnificence merchandise business which, instantly and not directly, employs 300,000 individuals in France stays “the second largest contributor to the trade balance”, behind aeronautics, underlines Emmanuel Guichard, basic delegate of the Federation of Beauty Companies (FEBEA).

But this poor efficiency alarms the sector. Because it’s solely as a result of American market, the place the weak point of the greenback mixed with the introduction of latest customs duties introduced throughout the inauguration of the American president, in January 2025. Since August 7, 2025, taxes have reached 15% (and 20% for beauty merchandise whose container, bottle or case are constituted of aluminum or metal). As a consequence, French exports plunged by round 18.5% throughout the Atlantic, reaching round 2.3 billion euros. “The export of perfume bottles plunged by 16%”underlines Mr. Guichard.

You have 63.86% of this text left to learn. The relaxation is reserved for subscribers.