British grocery store named UK’s favorite for fifth 12 months in a row | EUROtoday

UK customers have topped their favorite grocery store, giving one retailer the highest spot for the fifth 12 months in a row.

Marks & Spencer retained its place because the nation’s favorite grocery store after rising because the clear winner in a brand new survey.

The high-end meals big achieved a buyer satisfaction rating of 78 per cent, whereas the rankings for shops like Asda and Morrisons plunged to 10 per cent decrease.

The annual analysis by Which? noticed clients rank the nation’s supermarkets primarily based on a variety of standards.

While M&S achieved solely 2 out of 5 stars on worth for cash, the shop was given full marks for total customer support, retailer look and product high quality.

One shopper informed Which? researchers: “It’s the best place for high-quality produce and never lets me down.”

However, the buyer champion additionally discovered that many shoppers mentioned M&S was a vacation spot for infrequent treats, fairly than their weekly store. One mentioned, “It’s nice to shop there for something a little special, but it is quite expensive,” whereas one other added, “I don’t feel I can do a full shop there.”

Tesco and Aldi achieved a joint second-highest in-store rating of 76 per cent. While Aldi was thought of amongst the very best on worth for cash, it was ranked decrease on customer support (3/5), self-service (2/5) and product high quality (3/5).

Which? provides that the findings on price imply Aldi stays the one grocery store to be given its ‘Recommended Provider’ label.

Tesco obtained 4 stars for customer support, retailer look, product vary and total high quality, and didn’t rating under three stars in any class, together with worth for cash.

However, the shop additionally missed out on ‘Recommended Provider’ standing as a result of its Clubcard reductions are usually not obtainable to everybody, Which? mentioned.

At the opposite finish of the rankings, Asda and Morrisons had been joint backside for in-store purchasing, with each receiving a buyer rating of 68 per cent.

Shoppers criticised lengthy queues, poor customer support and product high quality at Asda, whereas Morrisons clients complained about empty cabinets and recent meals going off shortly. One shopper mentioned about Morrisons: “It’s not the cheapest and it’s quite old-fashioned looking.”

Both Asda and Morrisons additionally scored decrease for worth for cash amongst loyalty scheme members, suggesting they weren’t delivering significant advantages for customers, Which? mentioned.

Reena Sewraz, Which? retail editor, mentioned: “There’s no doubt that shoppers value M&S for its in-store experience and product quality. However, some people feel its higher prices put it out of reach for a regular weekly shop. Instead, it becomes an occasional treat or a destination for yellow-sticker bargains.

“At a time when households are under intense cost-of-living pressure, Aldi continues to lead on price – focusing on affordability over frills.”

Asda’s chief buyer officer Rachel Eyre mentioned: “We were recognised as the cheapest supermarket for a big shop by Which? last year and are progressing in the areas that matter most — better availability, unbeatable value, and a stronger in-store and online experience.

“We’re seeing improvements in our internal customer satisfaction data as a result, and remain focused on being the number one choice again for families.”

Morrisons declined to remark.