The US Motion Picture Association denounces the AI ​​firm that has created a struggle between Tom Cruise and Brad Pitt | Cinema: premieres and evaluations | EUROtoday

The Motion Picture Association (MPA), devoted to defending the pursuits of US movie studios, has publicly denounced the substitute intelligence software Seedance 2.0 for partaking in “unauthorized use of works protected by US copyright on a massive scale,” in keeping with a press release. The protest happens because of the dissemination of a 15-second video of Tom Cruise and Brad Pitt combating on a rooftop, made by this service that belongs to the Chinese firm ByteDance — proprietor of TikTok — and which has gone viral on social networks. “ByteDance should immediately cease its infringing activity,” mentioned MPA President and CEO Charles Rivkin.

The 15-second video (approximate most time allowed by Seedance) was generated by Irish business filmmaker Ruairi Robinson, recognized primarily for his sci-fi brief movies and animations, certainly one of which, Fifty Percent Greywas nominated for an Oscar. “This was a prompt [código] of two lines in Seedance 2,” Robinson wrote on

Later, Robinson printed different variations of the struggle, with modifications in dialogue – which confer with the Epstein case and Russia -, digicam angles and a few visible particulars, whereas sustaining the primary choreography.

Although most of these hyperrealistic movies aren’t new, concern within the trade will increase each time a brand new one involves mild. “I hate to say it. It’s probably over for us. In a very short time, a single person will be able to sit in front of a computer and create a movie indistinguishable from what Hollywood is currently releasing,” wrote Rhett Reese, screenwriter of the movies. Deadpoolon his X account in regards to the Cruise and Pitt video.

The affiliation dominated on an identical case on the finish of 2025. MPA urged OpenAI to “take immediate and decisive action” in opposition to its new synthetic intelligence video era mannequin, Sora 2. “Videos that infringe the copyrights of our members’ films, series and characters have proliferated on the service and on social networks,” Rivkin mentioned on the time.

OpenAI responded to these trade considerations by implementing measures that made it rather more troublesome for customers to violate studios’ copyrights. Disney subsequently struck a take care of OpenAI to license 200 characters to be used in Sora 2, which many noticed as a possible position mannequin for different studios. But it is unclear whether or not ByteDance can be keen to take that strategy because it has not but responded to the movie partnership.

A case that additionally resonates is that of Tilly Norwood, the actress created with synthetic intelligence, on the finish of 2025. Eline Van der Velden, proprietor of the AI ​​manufacturing studio Particle6 chargeable for this creation, then defended that she would really like her character to be the subsequent Scarlett Johansson or Natalie Portman, in keeping with an interview with the media Deadline. The reactions didn’t take lengthy to reach and actresses just like the Mexican Melissa Barrera printed on Instagram: “I hope that all the actors represented by the agent who does this get their act together. How disgusting!”