Scott Galloway believes he might have discovered a approach to strain Donald Trump into reversing controversial insurance policies.
On the most recent episode of “The Daily Beast Podcast,” the New York University Stern School of Business advertising and marketing professor mentioned he has seen that the “only time the Trump administration walks back his actions is when the markets fall.”
With Trump-friendly huge tech corporations accounting for a major share of these markets, Galloway argued they need to be focused and revealed his newly launched “Resist and Unsubscribe” marketing campaign to take action.
Tech corporations are “highly sensitive to subscription growth or lack thereof,” he mentioned. Galloway’s web site urges individuals to cancel subscriptions to corporations equivalent to Amazon, Apple and Meta, which he mentioned have “outsize influence over the national economy and our president.”
It additionally identifies what he calls “Blast Zone” corporations that straight allow the actions of U.S. Immigration and Customs Enforcement.
“So, if you want to protest, more power to you. If you want to register people to vote, I salute you,” he mentioned. “But the easiest way to maybe save some money and have a really big impact and send a message to the markets, to Trump and to other citizens that they can have an impact is to resist and unsubscribe.”
“This is a coin operated president and these individuals have decided that their one and only job is shareholder value,” Galloway added later within the episode.
“I empathize with that. I get it, there’s a ton of pressure. Nobody wants to go first,” he mentioned. “But there needs to be collective action from 10, 50, 100 of the Fortune 500 to say this is just gone too far. But what is it about? It’s about one thing. It’s about shareholder value. Full stop.”
https://www.huffpost.com/entry/scott-galloway-donald-trump-weakness_n_698da5fae4b0967ff0046d57