BRUSSELS – The European Commission’s investigations are multiplying below the Digital Services Act, the now well-known authorized textual content that enables the European Union to manage the nice digital world. The group govt introduced as we speak, Tuesday 17 February, the opening of a proper investigation towards Shein, the Chinese group accused in some member international locations of providing illicit objects on the market and creating dependancy amongst customers.
«In the European Union, unlawful merchandise are banned, whether or not they’re on retailer cabinets or on on-line markets – commented European Commission Vice President Henna Virkkunen in a press release from Brussels -. The Digital Services Act retains buyers protected, protects their well-being, and informs them concerning the algorithms they work together with. We will consider whether or not Shein respects these guidelines and its obligations.”
Basically, Brussels wants to verify the limits that Shein has imposed on itself in the sale of illegal items – in recent weeks it had emerged that in France the Chinese company was selling children’s dolls of a sexual nature to the public. Furthermore, he wants to understand whether the design of the Chinese company’s applications does not create addiction among users. Among other things, the European Commission wants to understand the risks associated with awarding points or prizes to those who visit the site.
Finally, the Commission wants to understand whether the system of customer recommendations used by the Chinese company complies with the transparency obligation required by the Digital Services Act. In its statement, Brussels recalls that community legislation requires companies to propose at least one option that is not linked to the profiling of the user. In recent times, the community executive has opened numerous investigations under the DSA, most recently against TikTok.
https://www.ilsole24ore.com/art/inchiesta-ue-shein-sotto-accusa-algoritmi-e-vendita-prodotti-illegali-AIZI3sSB