France’s picture is deteriorating within the eyes of American buyers | EUROtoday

Is this the top of the honeymoon that started in 2017 between American buyers and France? The annual barometer, carried out for twenty-six years on behalf of the American Chamber of Commerce in France (AmCham), in any case testifies to an erosion of the boldness of firms from throughout the Atlantic established in France. Political instability, budgetary procrastination, financial gloom, extreme rules and requirements, there isn’t any scarcity of causes for irritation.

The enterprise leaders who responded to the survey, i.e. 140 firms out of the 1,500 American firms current in France, “give the impression that a huge part of the remarkable efforts made after 2017 are erased”laments Marc-André Kamel, vice-president of AmCham and advisor at Bain & Company, the agency which carried out the research. Against a backdrop of rising tensions between the United States and Europe, the notion of France’s strengths has collapsed. Only 30% of American leaders say they’ve a constructive or very constructive opinion of the nation wherein they’re based mostly – in 2022, when relations had been good, this determine was 64%.

94% of Americans consider that the French political and institutional surroundings “could present moderate or significant risks” and 77% don’t belief “in the capacity of the government to undertake the structural reforms deemed necessary”. The indisputable fact that the survey was carried out between mid-December 2025 and January 2026, whereas the budgetary debate had not but been resolved by recourse to 49.3, maybe performs a job on this degraded picture.

In counterpoint, Germany, thought-about the very best supervisor of its public funds, has risen to the hearts of American bosses, as has Italy, praised for its structural reforms, and Spain – the financial vitality of the nation led by the socialist Pedro Sanchez being a robust argument within the eyes of buyers.

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