“Hello young people! I come to TikTok. Come on, don’t hesitate to join me! » Facing the camera, Louis Nègre, the outgoing mayor (Les Républicains, LR) of Cagnes-sur-Mer (Alpes-Maritimes, 53,000 inhabitants), walks in a street in his town. White hair, tie and big smile, this close friend of the mayor of Nice, Christian Estrosi, accepts the gap between his 79 years and his presence on an application renowned “for young people”. And it really works: 4,500 likes, 130 feedback, enviable numbers for a message revealed by an area elected official. On his Instagram account, the councilor averages round thirty likes per picture.
A couple of viral movies, fairly a couple of actual substantive debates, a handful of low blows and a touch of AI: on TikTok, the municipal marketing campaign is a sizzling matter, and political movies usually garner extra reactions there than elsewhere. This success is undoubtedly facilitated by the best way the platform works – its algorithm signifies that you solely want to observe a whole political video to in a short time be supplied dozens of others. The software program additionally locations a robust emphasis on geolocation, providing loads of content material associated to the consumer’s location.
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https://www.lemonde.fr/pixels/article/2026/02/20/elections-municipales-l-etonnante-viralite-des-videos-de-candidats-sur-tiktok_6667496_4408996.html