“Bullfighting in Seville. Wonderful!” is the promoting slogan for the April Fair offered by the corporate Lances de Futuro, chaired by José María Garzón, a brand new businessman within the Sevillian plaza since final November 22. “It is a proposal that places the Real Maestranza as a unique monument, symbolically comparable to the great wonders of the world; the campaign claims the unrepeatable experience of living an afternoon of bullfighting in Seville: a place where time stops, emotion is not faked and art is true,” within the phrases of the brand new supervisor on the marketing campaign presentation occasion, held yesterday in Seville.
One of the central parts is an commercial starring a lady who, in a library, discovers a e book concerning the wonders of the world till she reaches La Maestranza. The video, in keeping with the corporate, displays the joy, dream and expectation of the brand new season, culminating with the symbolic lock that marks the start of a brand new period. “The spot also incorporates a message of support for the presence of children in the bullfights, defending the importance of taking care of the fans from the base,” continues a word from the Sevillian administration.
The piece has been made by the artistic workforce of Gonzalo Sánchez, Directo Producciones and Carlos Valera, with the participation of the younger Carmen María López Gutiérrez and narration by José Luis de Vicente.
In addition, the media technique consists of an intensive out of doors marketing campaign with 400 banners within the streets of Seville, combining pictures of bullfighters with iconic monuments of the world: Morante de la Puebla (Pyramids of Egypt), Roca Rey (Machu Picchu), Juan Ortega (Rome Coliseum), Pablo Aguado (Taj Mahal), José María Manzanares (Chichén Itzá) and Borja Jiménez (The Vatican).
In addition, the marketing campaign could have mupis, digital mupis, shelters and integral buses, reinforcing the presence in the details of town.
Half of the promoting funding shall be allotted to the digital discipline, with a complete marketing campaign based mostly on strategic segmentation, activation by geographic areas, cultural pursuits and remarketing actions.
The technique combines social networks, shows, video on-line and programmatic promoting with the goal of reaching new audiences and strengthening the reference to the followers, along with personal content material reminiscent of movies of the bullfighters themselves, concludes the Lances de Futuro assertion.
https://elpais.com/cultura/2026-02-24/toros-en-sevilla-una-maravilla-lema-publicitario-de-la-feria-de-abril.html