Netflix co-CEO Ted Sarandos would not imagine AI-generated commodities will dominate the leisure trade.
“Faster and cheaper are no good if they’re not better,” Sarandos mentioned in an interview with POLITICO. The medium – like WELT – belongs to the Axel Springer Global Reporters Network. “We are in the most competitive moment in media history, which is why every new project has to be better than the last from the start.”
Netflix just lately acquired InterPositive, an AI startup that develops instruments for filmmakers. The firm was based by actor Ben Affleck.
“You still need authors for strong content”
“The key thing for me is that AI is a tool for creatives,” Sarandos advised POLITICO. “Production tools have continued to evolve over time. AI is simply the next big, rapid development step.”
Sarandos additionally emphasised that though AI may help with enhancing and manufacturing, good content material nonetheless wants folks. “For strong content you still need writers, actors and lighting technicians,” he mentioned.
Voice actors can’t be adequately changed by AI
Sarandos particularly cites one space for example through which AI has not but been capable of change human expertise: dubbing.
“The most important thing in dubbing is the acting,” he mentioned. “Good speakers are therefore extremely important. Sure, with AI it’s significantly cheaper – but without this human performance, the quality of the production ultimately suffers.”
Nevertheless, Sarandos additionally sees alternatives for AI, particularly in terms of voices.
“I think in the future it will be possible, for example, to add lines of dialogue months after filming,” he mentioned. “You could reconstruct individual sentences for a film without having to bring everyone involved back into the studio. In the end, that can even help to make a film better.”
This article first appeared on “businessinsider.com“ appeared and was written for “Business Insider Germany“ translated.
https://www.welt.de/wirtschaft/article69b92a0ce37159881446184f/ted-sarandos-schneller-und-billiger-bringt-nichts-netflix-ceo-glaubt-nicht-an-ki-massenware.html