SEOUL — BTS is again, and the Okay-pop boy band’s followers have taken over the town.
Seoul’s landmarks have been lit pink, the signature shade of the band’s new album. Restaurants and retailers adorned their storefronts purple, the colour related to its fandom. Coffee retailers and cocktail bars emblazoned their drinks with the brand of the band’s new album. Fans cheered as a drone present displaying the seven band members’ faces lit up the sky over the Han River.
https://www.washingtonpost.com/world/2026/03/21/bts-arirang-kpop-seoul/