National soccer group: Germany will play in Nike jerseys sooner or later | EUROtoday

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The US sporting items producer Nike turns into the brand new provider of the German nationwide soccer groups. This was introduced by the German Football Association (DFB). “The future partnership will enable the DFB to continue to carry out key tasks in the coming decade with a view to the comprehensive development of football in Germany,” mentioned President Bernd Neuendorf. The partnership is scheduled to start in January 2027 and final till 2034. Nike is meant to equip all nationwide groups throughout this era.

DFB performed in Adidas jerseys for greater than 70 years

Adidas has been a accomplice of the DFB for over 70 years; the present partnership expires on the finish of 2026. Adidas was the provider for all 4 World Cup titles and all three European Championship titles for males in addition to for the 2 World Cup titles and the eight European Championship trophies for girls.

“The award to the future supplier partner Nike is the result of a transparent and non-discriminatory tender,” mentioned Holger Blask, chairman of the DFB administration.

The DFB groups will nonetheless be sporting Adidas jerseys for the 2024 residence European Championships, the 2025 Women's European Championships in Switzerland and the 2026 Men's World Cup within the USA, Mexico and Canada. “Until December 2026, we will do everything we can to achieve shared success with our long-standing and current partner Adidas, to whom German football has owed a lot for more than seven decades,” mentioned Neuendorf.

Adidas and the U21 nationwide group react with shock

The German sporting items producer reacted with shock to the change. “We were informed by the DFB today that the association will have a new supplier from 2027,” mentioned an Adidas spokesman. The information had an impression on the inventory market: Adidas shares fell by two %, whereas Nike shares rose by one %.

The transfer to Nike was additionally sudden for the U21 nationwide group. “It was very surprising,” mentioned U21 nationwide coach Antonio Di Salvo. “I did not expect that.” He has lots in frequent with Adidas. “It’s not my place to go into it too much,” Di Salvo continued. U21 captain Eric Martel from 1. FC Köln reacted equally. As a participant, he’ll put on no matter is placed on the sector, he mentioned.