TikTok suspends its Lite app rewards program within the EU | EUROtoday

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The social community TikTok introduced on Wednesday that it was “voluntarily” suspending a perform of its Lite utility which allowed customers to obtain rewards for the time spent watching movies or for “liking” content material. The European Union had simply opened an investigation into this loyalty program.

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“Willfully.” TikTok insisted, Wednesday April 24, that it had determined by itself to droop a really controversial perform of its Lite utility obtainable in France and Spain.

This announcement considerations the rewards program for TikTok Lite customers. This means that you can obtain digital tokens, which could be exchanged, particularly, for Amazon reward playing cards. Certain day by day actions reminiscent of watching extra movies or convincing a buddy to register on the social community let you accumulate these tokens.

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But the “voluntary” aspect of the suspension stays restricted. Indeed, a sword of Damocles has hung over this loyalty program for the reason that opening of an investigation by the European Commission on Monday. Brussels believed that this reward system may make the social community too addictive. He gave TikTok till Thursday to answer Brussels' considerations.

“Our children are not guinea pigs”

The EU was fast to react to TikTok's announcement. “Our children are not guinea pigs for social networks,” instantly commented the European Digital Commissioner, Thierry Breton.

The investigation was initially triggered by the EU as a result of the social community had not communicated to Brussels, earlier than the launch of TikTok Lite, a danger evaluation, in accordance with its obligations underneath the brand new laws on digital companies (DSA).

This just isn’t the one European investigation concentrating on the social community of Chinese origin. In February, Brussels criticized TikTok for its lack of transparency and needed to know if it sufficiently protected minors, since adolescents represent the historic core goal of the social community belonging to the Chinese large ByteDance.

In parallel with its issues in Europe, the platform should additionally face an offensive within the United States, the place Congress handed a textual content which may result in the banning of the social community on American soil.

With AFP