Philanthropy and enterprise in a polarized world: “We will face the future better by relying on companies” | EUROtoday

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Social polarization not solely has penalties on the political lifetime of a rustic, but additionally on its firms. And not solely due to the implications derived from this polarization: firms should fulfill a social job, distribute wealth, which generally goes past their very own exercise. This relationship between philanthropy, foundations and human assets themselves was the middle of the assembly The social operate of the corporate, organized by Economic News/EL MUNDO and sponsored by the “la Caixa” Foundation and the Mutua Madrilea Foundation. In it, the previous Minister of Employment and Social Security of Spain and president of the CEOE Foundation, Ftima Bezhighlighted the function of firms within the nation: “Sometimes we are not aware as citizens of the importance of the company in society.”

As Bez highlighted in his speech, in a “permanent uncertainty” just like the one we’re experiencing, “society demands certainty and trust from all the institutions that are part of it (governments, companies, social institutions and the media).” For this cause, and linking to goal 17 of the 2030 agenda – alliances -, the president of the CEOE Foundation took the chance to focus on “the role of the company in Spanish society as a fundamental institution of civil society.”

Shortly earlier than, the director of EL MUNDO, Joaquin Manso, alluded to “the immense depth of social change that is developing before our eyes and that is born from the greatest transformation of economic activity that history has ever known.” “We live in the era of a society of change,” mentioned Manso, a change that also coexists in a sure method with “the financial crisis of 2008, its extension and its impact on citizens.”

The blow was sturdy and generated “disaffection and mistrust” in them, which as we speak is mixed with instruments of world social communication by no means seen earlier than in historical past, which has allowed residents to “exponentially increase their ability to supervise the activity of our companies.” . And additionally “to project upon them reinforced demands for transparency and ethical exemplarity.” The mixture of those parts has essentially led to a multiplication of the significance of company status – and, subsequently, additionally of philanthropic motion, of social work; In quick, the dedication to the frequent good – as intangibles of nice worth for the corporate.” The new paradigm, Manso summarized, consists of “understanding that it’s completely potential for a corporation to become involved within the goals of civil society and procure from it , good financial outcomes”.

At the beginning of the conference, the deputy director of EL MUNDO, Francisco Pascual, had begun by remembering that “firms are a part of society” and they themselves must be aware of this when they are part of it: working for society is not the same as working for it, Pascual pointed out. Its function is, simply, to reallocate economic resources, but now this vision is in a time of crisis, since there are citizens who believe that this redistribution has not been done fairly. For Pascual, it is key to recover companies “as an asset of social justice”, to get companies to add.

The round table session began with a table that discussed the role of companies as drivers of social improvement. They participated in it Fernando Ruizpresident of the SERES Foundation; Guido Steinprofessor in the Department of People Management in Organizations at IESE; Julio de Castroprofessor and director of PHD programs at IE University, Mark Simondeputy general director of the “la Caixa” Foundation and Lorenzo Cooklingeneral director of the Mutua Madrilea Foundation, who acted as moderator.

De Castro began by contextualizing the current situation – the polarized world in which any business activity is framed was a constant throughout the morning – and considered it important to detail the transformation that has occurred in the idea of ​​the company and what its purpose should be. job or position. In this sense, he details that there is a view that philanthropic work is done due to social pressure or regulation, while a different idea is transmitted from companies: it is the best for shareholders because long-term value is created. “That is the crux of the matter,” de Castro summarized, in a value that creates a good relationship with society which, in turn, is reflected in benefits.

Simón emphasized this idea by detailing that “there’s something that goes past whether or not it’s worthwhile” to dedicate yourself to philanthropy: “We can put the consumer on the middle, but when there are fewer and fewer purchasers, it will likely be troublesome so that you can prosper.” That is to say, social work itself improves a country that, deep down, does not stop providing potential clients, in addition, of course, to citizens.

“Only societies that make their financial exercise additionally progress progress,” Simón continued, and went on to highlight the role of managers in this. If the company considers that the interest is not only to seek the benefit of the company, but also that of society, “aligned executives” are necessary. It is “capital” that the executive is there.

Cooklin also brought the debate to the most recent example of business involvement, the pandemic, something he believes was valued, but “additionally forgotten.” However, Stein preferred to separate business activity and corporate social responsibility, social activities or patronage. The way for a country like Spain to value the social contribution of companies, he argued, is to establish a separation between who they are and what they do. In his opinion, to put the customer first, you have to put the employee first. “And to the shareholder, the place it belongs: final place, after the outcomes.”

The second table, more focused on philanthropy itself than on the debate of the work of companies in it, featured Mara Vivergeneral director of the Randstad Foundation; igo Senz de Miera Crdenasgeneral director of the Botón Foundation; Santiago Alfonsodirector and patron of the Eduarda Justo Foundation, and the Ibez Cosentino Art Foundation and Jess N. Arroyo, corporate director of Public Affairs of the “la Caixa” Foundation, as moderator. It appealed to the need for a patronage law that “now we have been ready for for many years,” according to Alfonso, despite the fact that, as Viver recalled, the foundations work precisely “on problems with basic curiosity that aren’t resolved within the medium time period and the place neither the businesses nor the Government arrive.” More ironic, Senz de Miera celebrated that “some regulation that has been on the verge of popping out” did not end up being finalized.

The last table of the day dealt with the involvement of employees in the social function of the company and was attended by Susana Aoverosmember of the CSR Committee and coordinator of all Clifford Chance Pro-Bono activity; Laura ElorzaHR manager and member of the Pro Bono committee at Garrigues; Conchita Navarrodirector of CSR and Sustainability at Mutua Madrilea; Mara Ciddirector of the Carrefour Solidarity Foundation and the moderation of Ricardo Trujillo, director of Social Impact and Human Capital at Fortica. They all agreed that this type of actions and values, as well as the possibility of volunteering, is something that is increasingly valued by employees – especially the youngest ones – to the point of being a way to make themselves more attractive. In the labor market. “If you don't have a CSR and social affect technique, you received't retain or entice expertise,” mentioned Aoveros.