Managing an influencer retailer, a classy enterprise not but in France | EUROtoday

” L“Influencers are the future of retail,” says Flagship, a California-based company founded by a former director of data science at Instagram. Until now, influencers were limited to promoting brands in their publications, on their networks, without being able to group their favorite products – independent products – in a single store for all of their followers. With Flagship, this becomes possible.

The principle is very simple: this platform allows influencers to create their own online commerce site. Flagship manages supplier sourcing, payments, taxes and even logistics. Content creators, often become essential for the strategy of certain brands, can thus monetize their influence more effectively, while offering an ultra-simplified purchasing experience to their followers. An opportunity for these “stars” of the networks of turn their influence into a thriving business.

Why not adopt this model in France?

French influencers, often involved with local brands, could benefit from the advantages of this type of platform, which, moreover, would be adapted to their market. The cherry on top of this business is that a French version of Flagship would possibly facilitate collaboration with national suppliers, and thus strengthen the local economic fabric. Especially at a time when “Made in France” has become a purchasing criterion.

To Discover



Kangaroo of the day

Answer

Currently, Flagship shouldn’t be out there in France. However, given the rise of influencer advertising and the wants of creators, such an initiative would have its place on the French market. It’s as much as you to get began!

French Tech shines all over the world, however sure entrepreneurial gems are nonetheless conspicuous by their absence… in France. Here, with Still not in France, the publication which gives concepts from companies present overseas however which don’t but exist in France, progressive ideas which might have their place right here. And if that’s the place your subsequent adventures have been hidden…